Sunrise Surf Shop opened for business on November 6, 1976. With hard work and dedication through the years, Sunrise has become North Florida’s favorite core surf and skate shop. The store is owned and operated as a small family business and has provided North Florida surfers and skaters a place to go and find everything they need. We want to thank every single person that has walked through our doors over the past 44 years for their support! Here's to 44 more. Cheers.