Sunrise Surf Shop – All your Surfing and Skating needs since’76


Sunrise Surf Shop has been supporting Northeast Florida’s surf and skate scene since 1975. Owned and operated by surfers Sunrise is an avid sponsor of local up-and-coming talents. We have never lost sight of what’s most important… the local community of surfers, skaters, family and friends. This philosophy is what’s kept Sunrise Surf Shop labeled as Northeast Florida’s favorite surf shop.

Sunrise is your one stop shop in Jax beach. We carry a great selection of men’s and women’s clothing from RVCA, Hurley, Billabong, Lost, Volcom, Element, Brixton, Roark, Quiksilver, Strata, Captain Fin and many others. We have a huge selection of sunglasses, watches and other accessories. Sunrise also has you covered for anything you need related to surfing or skate so come by the shop and talk to one of our experienced staff today.

Fred Rubble, an oldie but goodie!
This is an older clip from Channel Islands featuring their Fred Rubble model. I just ordered my fourth or fifth Rubble yesterday and I have to say it is one of the best shortboard models i have ever ridden. It gets a lot of attention as a small wave shortboard but in my opinion it is also one of the best boards in good waves as well (as Conner Coffins performance at overhead Rincon displays in this clip) Yes CI has come out with multiple new models since this boards release, and even variation models off it, the Fred Stubble, but like the old saying goes, if it ain’t broke, don’t fix it! Come get your custom Fred Rubble on order, all CI custom surfboard orders now take only 6-8 weeks to receive

The WSL 2015 Season starts at Snapper in a few days!

Snapper rocks will be hosting the kick off to the 2015 WSL (formerly known as the ASP) season at the end of this week. Cyclone Marcia has been sending pumping surf to the superbank the past week and hopefully they can pump enough sand back onto the point by the time the event starts. I must say i’m very excited for this season after the end of last year. We have the first ever Brazilian champ in Medina, who by the way is a bonafide heat wizard, then we have a polished looking Kolohe and Jordy. Mix in the person who i think everybody can agree is the best human alive at riding a surfboard currently, John John, and put him up against the likes of the veteran’s– Slater, Parko, Fanning and  i would say that is quite a good show for us spectators. Fireworks people, if mother nature shows up to the party this year, fireworks we will see! Enjoy the vid below to get you siked for the upcoming year like me.

Cold Water East Coast Barrels
I must admit i haven’t been surfing that much this winter due to the cold water. Its the first time i have ever really slacked in the winter time so imagine how much of a wuss i felt like when i stumbled across this video. Some of the Mid Atlantic boys scoring some heavy, slabbing barrels. My guess is its in NJ but it could be Hatteras or maybe even Virginia beach? Wherever it is it’s only an overnights drive away so if you are man enough to charge those waves with that much rubber, go for it!

Cody and Tristan Thompson star in new video COMMON COAST:
Tristan Thompson just acquired a new sticker on the nose of his board thanks to RVCA. Right around the same time a decent little swell was making its way to CA so he decided to hop on a plane with big bro Cody and filmer John Massey. Common Coast is the result from this little cross country jaunt. Waves weren’t as epic as they hoped it would be but none the less a few ramps were launched. This actually debuted on STAB magazines website yesterday and for those of you in the know you are aware of how ruthless the comments on there can be. Nonetheless even the ruthless aussies gave the boys a little love so all is well in the land of clips. Enjoy.

Common Coast from John Massey on Vimeo.

…LOST new Puddle Jumper board coming to Sunrise in April/May 2015
Just found this cool video that has ..Lost shaper Matt Biolas talking about his latest domesticated series model called the Puddle Jumper. The guys at Lost have been super excited about this board claiming that it is the best model from that style/genre of shapes (think bottom feeder, couch potatoe, lay-z-boy) It incorporates a new bottom that brings the board to life allowing it to surf more like a traditional board. Just watch the video, Biolas can explain it much better than me! I have some already ordered from 5’2-5’10 but if your interested in another size come in and place a custom order that way it will be ready by springtime when you really need it.

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Sunrise Surfboards Of The Week

Surfboards from Sharp Eye, Channel Islands, Lost,  JS,  Firewire, Surf Prescriptions, Cannibal, Orion,  Rozo, Ricky Carroll, Mystic, Stewart, (We also provide the ability to get a custom board from any company we carry.) We have a  huge selection of surf accessories from all the best companies and can special order anything you need. Sunrise also stocks men’s and women’s wetsuits in all sizes from kids 4 to 3XL from Xcel, Oneill, Billabong, and Rip Curl.

(Click the Surfboard to Learn More.)

Lost Sub Driver
New Flyer
Taj Burrow Beach Buggy
Channel Islands – DFR

Sunrise also has a vast selection of long skateboards from Sector 9, Carver, Loaded, Penny and popsicle shapes from Girl, Real, Anti-Hero,  Element, Habitat, Cliche, Creature, Toy Machine, DGK, Expedition, Welcome, Baker, Plan-B, Chocolate, Enjoi, Magenta, Poler and many others. We stock all the best wheels and accessories from DLX and Skate One among others. Come have one of our experienced staff members get you hooked up with a new set up.

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