Sunrise Surf Shop – All your Surfing and Skating needs since’76

SUNRISE team rider Nick Groshell just released a nice little 2014 highlight edit from some of his recent excursions. Nick has become a really well rounded surfer in the last couple years and even though most of this clip is in smaller conditions, you can’t control mother nature, he really does have a good eye for barrel riding and laying it on the rail when things get a little heavier. Expect a lot more from this kid in the future,

Nick Groshell : Resume from Tanner Boyles on Vimeo.

Xcel wetsuits new TDC (Thermo Dry Celliant) has been getting great reviews from a lot of our customers. The Revolt and Drylock are two of the warmest suits on the market and we always stay fully stocked on Xcel booties and gloves for those cold nor’easter days. The video below explains how the revolutionary new material works.

Sunrise now carrying ADIDAS footwear!! brand new Silas ADV in stock and available.

2008 Skater Of The Year, Silas Baxter Neal has a new pro model shoe from Adidas. We have been carrying the Adidas line for a few seasons now and the response from our customers has been incredible. They are affordable, durable and used by some of the best pro skateboarders rolling the earth right now. The only color we have in stock right now is the grey/dussan/gum but we will be getting in the black and white soon. If you haven’t seen the shoe yet watch this very entertaining clip below then come in and try them on. And if there is a certain Adidas shoe you love and we dont carry it, please let us know and we will try to bring some in and try them.

We just received the new Holy Toledo model from Sharp Eye surfboards this week. This is a really good looking board that was based off the game changer but tweaked a bit. They narrowed the tail in and added more tail rocker. It has a relatively low nose rocker and a slightly fuller looking wide point. Not hybrid wide though. Will generate speed yet still release and boost easily. We have sold a couple so we will see how the feedback is soon. The video attached is Filipe Toledo riding variations of this model as it was perfected and developed in Southern California last year. Come into the shop and check one out, we have multiple sizes available and people that can help you figure out the best board that will work for you.

Filipe Toledo – Sharp Eye Surfboards from Sharp Eye Surfboards on Vimeo.

#winitfortrey from Sunrise Surf Shop on Vimeo.


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Sunrise Surf Shop has been supporting Northeast Florida’s surf scene since 1975. Owned and operated by surfers Sunrise is an avid sponsor of up-and-coming talents, Sunrise has yet to lose sight of what’s most important… the local surf community. This philosophy is what’s kept Sunrise Surf Shop labeled as Northeast Florida’s favorite surf shop.

Sunrise is your one stop shop in Jax beach. Sunrise carries men’s and women’s clothing from Volcom, Billabong, Quiksilver, Hurley, RVCA, Element, LRG, Strata, Brixton, Electric, Nixon. Surfboards, wetsuits, skateboards, sandals, sunglasses and lots lots more…

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Latest News Updates:

  • Barely Legal | Tristan Thompson - November 25, 2014
    Barely Legal from Carl Rosen on Vimeo.
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  • Tristan Thompson Golden Hour - September 23, 2014
    Golden Hour with the youngest Thompson. Photo: Pierside Productions
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  • Thrash and Flash Recap - September 17, 2014
    If you are a skateboarder you support your local skate scene. If you are not a skater you should support your local skate scene. Jacksonville is stoked to have Instaramp in their own backyard. The INSTARAMP crew is a core group of rad humans. Check the footage below provided by Instaramp and Sunrise of this […]
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Sunrise Surfboards Of The Week

Surfboards from Channel Islands, Lost, Cannibal, Sharp eye, JS, DHD, Fire wire, Stewart, Ricky Carroll, mystic, and Rozo’s. (We also provide the ability to get a custom board from any company we carry.) Check out our huge selection of accessories including fins, leashes, traction, and board bags. Wetsuits from O’Neill, Xcel, Matuse, Billabong, Ripcurl, and Quiksilver from toddler size 2 to a men’s 3XL and women’s suits as well.

(Click the Surfboard to Learn More.)

Lost Sub Driver
New Flyer
Taj Burrow Beach Buggy
Channel Islands – DFR

Sunrise also has a vast selection of skateboards from Sector 9, Gravity, Loaded, Penny, Girl, Real, Anti-Hero, Alien Workshop, Element, Spitfire, Independent, Bones, and many more.

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