September 17, 2014

Thrash and Flash Recap

If you are a skateboarder you support your local skate scene. If you are not a skater you should support your local skate scene. Jacksonville is stoked to have Instaramp in their own backyard. The INSTARAMP crew is a core group of rad humans. Check the footage below provided by Instaramp and Sunrise of this past weekends “Thrash and Flash” event. Big thanks to everyone involved and stoked to have Sunrise Family member Mike Peterson represent and win the event.

Thrash for Flash – Sunrise Skate Team from Stewart Plemmons on Vimeo.

July 8, 2014

Cody Thompson | Beach Breaking

The Beach Break from Cody Thompson on Vimeo.

When Cody AKA Whitesunglasses goes on a trip it is quick and without hesitation. He packs his bags eats a protein shake and he is gone. This particular trip CODY brought kid brother side kick Tristan along to film the madness. This is what they got. Pretty mental if you ask us.

June 11, 2014

Buck Smith and a Donkey

Buck Smith Get In The Van 2.0 from Sunrise Surf Shop on Vimeo.

Buck Smith is a legend. When he speaks everyone listens. Hear what he has to say about the next generation of Rat Town. Thanks for Autoline for fueling the trip.

May 28, 2014


ROZO from Glen Greenberg on Vimeo.

Rozo has been shaping boards forever. A hidden talent in the North Florida area. Here is a cool video of ROZO doing his thing!!!!

January 21, 2014

Ryan “Turtle” Briggs

Briggsy from Chris Briggs on Vimeo.

Ryan Briggs stays dormant for weeks, sometimes months and then out of no where comes out with an insane edit. We have marked him as the turtle from now on. By the time you are viewing this Ryan will be off again filming in his small remote locations he calls his turtle home.

January 12, 2014

Xcel wetsuits exclusive at the Rise

So if anybody out there has surfed the last couple days you know the cold water is here. We had mild winters the last 2 years, water temp wise, and it was looking to be the same this year as well until that ever so popular “arctic blast” rolled as far south as North FL “aka- south Georgia” The waters cold people, its just cold. Luckily for everyone in Jacksonville Sunrise has you covered on the legitimate high end, warm, quality fullsuits that nobody else in town has. That is correct, Sunrise is the only place in Jacksonville to find the latest and greatest wetsuits from Xcel and they are the leading wetsuit brand when it comes to insulation and functionality (that’s fancy lingo for saying they are really warm and stretchy) Need drylock booties and gloves as well as a polypro with hood attached? We got em’ and that combined with a new Revolt 3/2 or Infiniti 3/2 will have you warm and toasty throughout your whole session. Come by the shop and look at a new suit, if your size is out of stock we will custom order it for you and get it rush shipped. Watch this little Xcel clip below, it might not be as cold as surfing in Canada here but it damn sure is cold.





November 27, 2013

2 Shapers, some coldies and a bartender in a bathing suit

This is a cool little video from the interview between shapers Mayhem and Darren Handley (DHD). Both of these guys are legendary shapers who have built boards for the worlds best surfers at two of the worlds best waves- Lowers and Snapper. It has some good turns and a good explanation of why you can never replicate a magic board, its all about the wood people! Good on Zander and the Surfing magazine guys for their latest issue which features a solid look into what all the pros are riding. Come into Sunrise and check out our full line of ..Lost surfboards and the DHD’s we have in stock. I personally have a Mayhem Taj Burrow Beach Buggy and I must say it is probably one of the top 3 boards I have ridden in my 27 years of flailing in the ocean.



November 13, 2013

Battle of the Brands

Sunrise Surfshop Battle of the Brands from Sunrise Surf Shop on Vimeo.

November 4, 2013

Triple Crown season has started!

The North Shore’s triple crown season has officially kicked off. They held the first few rounds of the event at Sunset beach HI a couple days ago. The event has been put on hold but should resume with a new swell today or tomorrow. I linked a little highlight clip of the first day below, its nice to see some solid waves being ridden in jerseys for a change. Ian Walsh has some inspiring rail work in this clip, i’m curious to know what kind of board he is on? Seeing some raw power and shifting lumpy masses of waves gets the blood pumping and warms us up for the super bowl pinnacle of the season; The Pipe Masters! (like how I capitalized that and threw down an exclamation) Anyways tune into the event at the official Vans HIC Pro website or come watch the event on the big screen at the shop if its running during regular hours.

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October 7, 2013

John John for President? “& Again” blows minds

Thank god for John Florence, I must say that I think his latest clip officially puts him at the top of the heap as king of all web clips. Until recently that title couldn’t have rested with any other then king Dane but lately the great venturan free surfer has completely dropped the ball. Its safe to say after seeing his 2 wildcard appearances in the last 2 events, that Dane probably isn’t spending enough time in the water these days. Well luckily for all of us JJF is, and let me tell you the cinematic proof from these such surfs is just mind boggling. We have seen “free to roam’, “begin again” and now “& again” all 3 released within a year (and lets not forget the signature film he made in between “Done”) Lets also not forget that this is a world tour surfer, somebody who makes his living competing not making movie clips, so technically this is a side gig for John. Scary. The turns around the 2 minute mark to about 2:20 are as good as any in the biz. In fact he looks so comfortable on rail, his boards so responsive, that I don’t think we can fully appreciate the face work he is doing without slow-mo. This guy is the future of surfing,hands down, and I hate to say it but I think the future is here and i’m just an old man watching. Sit back and enjoy what is easily the best web clip of the year.

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