November 25, 2014

Barely Legal | Tristan Thompson

Barely Legal from Carl Rosen on Vimeo.

September 17, 2014

Thrash and Flash Recap

If you are a skateboarder you support your local skate scene. If you are not a skater you should support your local skate scene. Jacksonville is stoked to have Instaramp in their own backyard. The INSTARAMP crew is a core group of rad humans. Check the footage below provided by Instaramp and Sunrise of this past weekends “Thrash and Flash” event. Big thanks to everyone involved and stoked to have Sunrise Family member Mike Peterson represent and win the event.

Thrash for Flash – Sunrise Skate Team from Stewart Plemmons on Vimeo.

July 11, 2014

Go Skate Day 2014 ReCaP

Go Skate Day 2014 – Jacksonville FL, from Sunrise Surf Shop on Vimeo.

July 8, 2014

Cody Thompson | Beach Breaking

The Beach Break from Cody Thompson on Vimeo.

When Cody AKA Whitesunglasses goes on a trip it is quick and without hesitation. He packs his bags eats a protein shake and he is gone. This particular trip CODY brought kid brother side kick Tristan along to film the madness. This is what they got. Pretty mental if you ask us.

June 11, 2014

Buck Smith and a Donkey

Buck Smith Get In The Van 2.0 from Sunrise Surf Shop on Vimeo.

Buck Smith is a legend. When he speaks everyone listens. Hear what he has to say about the next generation of Rat Town. Thanks for Autoline for fueling the trip.

May 28, 2014


ROZO from Glen Greenberg on Vimeo.

Rozo has been shaping boards forever. A hidden talent in the North Florida area. Here is a cool video of ROZO doing his thing!!!!

May 7, 2014

Molly Kirk in Costa Rica

Check out this new edit from Molly Kirk down in Costa Rica.

Molly Kirk from initiativesurf on Vimeo.

January 21, 2014

Ryan “Turtle” Briggs

Briggsy from Chris Briggs on Vimeo.

Ryan Briggs stays dormant for weeks, sometimes months and then out of no where comes out with an insane edit. We have marked him as the turtle from now on. By the time you are viewing this Ryan will be off again filming in his small remote locations he calls his turtle home.

January 12, 2014

Xcel wetsuits exclusive at the Rise

So if anybody out there has surfed the last couple days you know the cold water is here. We had mild winters the last 2 years, water temp wise, and it was looking to be the same this year as well until that ever so popular “arctic blast” rolled as far south as North FL “aka- south Georgia” The waters cold people, its just cold. Luckily for everyone in Jacksonville Sunrise has you covered on the legitimate high end, warm, quality fullsuits that nobody else in town has. That is correct, Sunrise is the only place in Jacksonville to find the latest and greatest wetsuits from Xcel and they are the leading wetsuit brand when it comes to insulation and functionality (that’s fancy lingo for saying they are really warm and stretchy) Need drylock booties and gloves as well as a polypro with hood attached? We got em’ and that combined with a new Revolt 3/2 or Infiniti 3/2 will have you warm and toasty throughout your whole session. Come by the shop and look at a new suit, if your size is out of stock we will custom order it for you and get it rush shipped. Watch this little Xcel clip below, it might not be as cold as surfing in Canada here but it damn sure is cold.





December 11, 2013

Team rider Pat Schaeffer kills Tampa Am 2013/ finishes 3rd

Jacksonville local, extremely humble dude, and sunrise team rider Pat Schaeffer placed 3rd in this past weekends Tampa Am skate event. For those of you who don’t know about SPOT and its skate events let me tell you that this is definitely the premiere amateur event in the entire world. Yes the world, not the country, not the lower hemisphere, not just this half of the globe. In fact I am willing to go out on a limb and say the biggest amateur skate event in the universe, not just the milky way, earth and Uranus, the whole universe- black holes, other galaxy’s and all. Ok, I took that one a little to far, beat the proverbial horse so to speak, but i’m serious and one look at the roster is basically a who’s who in the future of professional skateboarding. Pat finished well last year (basically if you finish in the top 10 you are a hero) but upped his steez this year to make it to the podium which is 3rd and better. Its safe to say that Sunrise and the whole collective of Jacksonville skaters is super proud of Pat and his accomplishments and I can honestly say this is one of the most grateful, nice dudes that is out their playing with a wooden plank on wheels.I’m sure all of Pats other sponsors, DC shoes, DGK, Venture trucks, Gold wheels, and Diamond supply are just as proud as we are! Keep it up Pat, I think its safe to say you keep doing what your doing and your future will be bright. Congrats from your Sunrise fam’ watch the video below to see the highlights from the final day. Pat is the one with the black and white DC shirt on the podium at the end.

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