Jacksonville Beach Surf Shop

Shop, Sunrise Surf Shop, Jacksonville, North Florida, Surf, Skate
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May 19, 2013

Claim fest 2013!! Billabong Rio Pro final day review

Somebody fill me in on this. I was in Key Largo all weekend attending a family wedding, which was fabulous I must say,  and I missed pretty much all of the Billabong Pro in Rio from round 2 and on. I didn’t get to watch it live but I just watched this highlight video below of the quarter finals through and I must say I am shocked by the amount of claiming that is going on in these heats? Did I miss something, is this an inside joke? It has to be right, since they are in Brazil and most Brazilians are huge claimers?  I’m not sure, maybe everybody was super amped and in the “claiming” mood but we see fist pump claims, shotgun claims, straight-back claims, wide eyed stare down the judge claims and even a super odd arms cross claim? (performed by the acrobat known as Gabriel Medina) I’m baffled, but I must say this, the surfing in the final was amazing and the right that Jordy and Adriano were surfing looked a lot like a windy day at Caangu or even Keramas, so I am excited to see what kind of crazy claims these guys will be throwing down in Bali next month. I think we might see the most innovative, high performance (those words are so cliché and gross related to this but still stand true) event in ASP history and team Sunrise will be there to watch it and surf in the Oakley shop challenge at the same time! The first person that comes in the shop and tells me how many claims appear total in the video below gets a free pad and leash with the purchase of their next board at the shop. “courtesy of whichever company’s rep I can hit up for some promo”

 

 

 

 

 




May 14, 2013

“Not so solitary arrangement”

So the Thompson tribe just posted a new video through there Vimeo account and the title is Solitary Arrangement. It’s a smear of clips from a spot in North FL that has been anything but solitary lately. The spot has been blow out by UNFer’s, Mel-B crew and other southern entities all swarming on its fun little punchy peaks. We have had a good run of swell this spring and the Thompson brothers have been all over it. Spinning his board through the air is Tristan, Cody performs his trademarked alley oops, and the brother with no main sponsor logo who is smashing, carving and boosting all over the place is middle brother Evan. It’s a good indicator of how bad the surf industry is doing when somebody who surfs as good as Evan, is as well rounded as him, and has such a good head on his shoulders as he does, can’t even get a sponsor? Shame on all the big 5’s, you know who you are (QuikBongHurlComNei’ll) for not stepping up and getting behind a kid who deserves it as much as anybody else. Unfortunately the powers that be, the ones who run these companies and ran this industry into its current state, are too busy focusing on saving their necks and staying above water to really promote the future of surfing. Enjoy this clip and be happy that the best part of surfing, the joy you get from riding a wave, can never be diluted or destroyed by anything. Here’s to Evan and the rest of the tribe! Keep doing what you guys are doing and good things will happen.




May 11, 2013

JJF reigns supreme….. (another worldwide web video poach)

Ok’ so I think its safe to say Double John Flo is possibly surpassing Dane Reynolds as master of the surf clip. This is the third JJF clip I have seen that has thoroughly blown me away. Its not entirely his surfing, although it really is because without that element nothing else stands, but its the over all package. Editing, creativeness of scenes, stellar-beyond quality footage, great music and good old fashioned kick you in the teeth lip bashing and carving. John J is just on fire right now and all you ever read about is how nice, humble and down to earth he is. This kid deserves everything he has and then some. Watch this clip about 3 times to soak it in, I had to.

 

 

 




May 6, 2013

Multiple ..Lost models in stock—being shredded below

This isn’t actually a new video and maybe most out there have already seen it. Nonetheless I felt it fitting that we post this considering how many ..Lost surfboards we have in stock right now. Last week a shipment of 18 …Lost models came into the shop, V2 Rockets, Sub Drivers, Sub-Scorcher 2′s, Couch Potatoes, Lazy Boys, F1 Stubs, Taj Whips, Taj Beach Buggys, you name it, we probably got it- if not we will get it. Added to our current inventory that puts us at almost 30 lost boards total (if you have seen our modest sized boardroom you know that’s a lot). Ok, that’s enough of my salesman schpeel, the whole point of this post is to give you internet roamers out there a little entertainment. Sit back and watch this clip from Lost.Tv called spring fling or spring cleaning or something? Its got multiple pro ripper’s slashing on a lot of these new models we have in stock. Getting a Taj buggy wont make the waves in Jax look like Rincon and it sure as hell wont make you surf like Taj, but it could just make your surfing a little better and god knows the majority of us out there need every little bit of help we can get. There is a nice little cameo of Bobby Martinez and Slater on the video, both riding Channel Islands, not …Lost. (actually Bobby is riding the CI model the New Flyer- we have those in stock as well)

 

 




April 10, 2013

Paul Hart kills it in Phoenix!

Stumbled on this video while I was on the Thrasher site earlier. It highlights the Phoenix Am which is one of the biggest amateur skate events there is. Jacksonville native and Sunrise team rider Paul Hart finished 8th in the event which is an insanely good result considering how many of the worlds best young skaters are entered in the event. Paul has been living in CA lately and clearly spending a lot of time outside enjoying the weather and riding his board. He has two tricks right at the start of the movie and check the park they held this event at? It looks insane, why can’t Jacksonville get a park like that? The edit has a good song too, not sure who it is but between the skating and the song this 3-4 minutes of your life will be well spent.

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April 9, 2013

Sunrise wins again!!!!

And it happened again. Sunrise wins surf shop team challenge presented by Oakley and surfer magazine.

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April 3, 2013

John John’s new clip

Ok’ so I am not one to usually just poach other videos off websites that don’t relate to a certain topic or what not, but this new clip of John John Florence is amazing. His surfing is the future, it has a good soundtrack and even better it features Greyson Fletcher and Jack Fardell tearing up an Austrailian skatepark. Greyson is basically JJF’s surfing embodied on a piece of wood or maybe its the other way around and Greysons huge, no handed floating airs (clearly inspired by the genius of his father; the one responsible for bringing aerial surfing to the mainstream) has inspired JJ’s surfing over the years? Either way mixing the 2 in one clip is always entertaining. Enjoy”




March 6, 2013

Triple tribe Ice Cream headache/ OBX video

I’m pretty sure its kooky to call the outer banks of NC the “obx” but considering how un-often i surf being a kook is starting to suit me well. Not the Thompson tribe though, these guys are all over it, from winning contests to traveling and scoring photos- sprinkle in some last minute all night drives to spitting sandbars ten hours away and you’ve got a formula for the opposite of me, the anti-kook. These guys have surfed for the shop since they were tiny groms and are really considered family. Its been nice to watch them grow up over the years and see their surfing mature and oh how mature it is.  All three brothers, Evan-Cody and Tristan, get completely shacked in this little clip from their recent trip up 95 to Hatteras, so sit back and enjoy!

 

 

 

 

 

 

 

 

 




March 3, 2013

Express yourself bro/ Quiksilver Pro

They held the expression session of the Quiksilver Pro yesterday and although it didn’t look much like the Snapper everybody’s used to watching, it was pretty damn entertaining to watch and it got me even more amped for the start of the event which will hopefully commence tonight. JJF, Slater, Julian and a few others broke out there new, extra tweaked, crooked out turns and tail blows that they have all been perfecting in the off season. Can you imagine, NFL dudes train and bulk up in the off season, these guys just surf and surf and then surf perfect waves some more. Tough life i guess. Anyways back to the video clip below, I had Filipe Toledo on my fantasy surfer team and just traded him out yesterday, the first thing i did after watching this - and then brushing my teeth- was putting Filipe back on my team. Anybody out there playing fantasy, especially anyone in our club, bring it on!! I’m gonna crush it this year’ haha

 

 

 

 

 

 

 

 




March 1, 2013

Ryan Briggs in PR/ …lost tv

Sunrise team rider Ryan Briggs has a new video clip of himself in Puerto Rico. It was filmed recently, i mean really recently, and its smattered with Briggsy’s trademark smooth style and a lot of nice rail work. I must say his surfing is looking mature lately and he’s clearly getting his custom Mayhem sleds dialed in, not to mention he’s moving a lot of water for a dude with such skinny legs! Good song, great edit and sunny PR, whats not to like? I’m curious exactly which …lost models he is riding in this clip so i will find out and let everybody know. I’m guessing a Driver or an F-1 or maybe even a Sub driver?




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