Jacksonville Beach Surf Shop





September 16, 2014

Legends decks released!!

Come check out the new Buck Smith and Mike Peterson Sunrise decks we just received! These 2 characters have done a lot to put the Jacksonville skate scene on the map for a long time. Throughout it all they have been Sunrise family and will be til the end of time! Keep rolling and having fun the way these guys do and you will live a long happy life!! 7.75, 8, 8.25 and 8.5 are the sizes available for these! Limited run, get them before they are gone! @the_block_tf #bucksmith #legendsdonthaveinsta #dinger #sunrisecollabDecks 09-15-142

June 18, 2014

Go Skate Day 2014!!

One of the most popular sayings of all time that has been plastered all over shirts and stickers for years is “Skateboarding Is Not a Crime”. The reality is that in a lot of metropolitan cities and suburbs all over America skateboarding is a crime and at Hemming plaza in downtown Jacksonville it is 364 days out of the year. The one day that its not, the one day that skateboarders are somewhat accepted by society and its regulators, the one day you can legally enjoy those beautiful ledges, the rail and the stairs, that one day is coming this Saturday. That’s right, Saturday June 21st the city of Jacksonville allows the open shredding of one of the cities most coveted street spots. The last 2 years this event has grown and only gotten better and this year its looking like its going to be the best by far. Not only is Hemming going to be open to skate Instaramp will be there and you know anywhere they unfold that thing a heavy session goes down. This year also includes a skate, with a police escort mind you, from the Riverside Arts Market to Hemming plaza so everybody has got to be there for that to show the city how many of us there are! I’m going to attach a full schedule of the days events below and a few photos from the previous years. Trust me, from someone who has experienced it, this is one of the best events of the year and the more people that come the better. Sunrise will also be sponsoring a best trick event at 6pm and a ramp jam at 8pm so don’t miss out on that. The day kicks off at noon so come downtown to take part in the one day that you can get out and grind at Hemming without being considered a criminal.

Go Skate Day 2014

Event Schedule

12pm – event starts with Group Skate from RAM to Hemming.

Leave Riverside Arts Market (RAM) at noon with Police escort.

Skate down Riverside Ave, to Water St, to Hogan and into Hemming Plaza (1.5 mi.)

Dress crazy and ready to have fun!!!!

12:30 Welcome to Go Skate Day

(Martin Ramos greeting)

12-4pm – Family Skate Zone

14 & under only


2pm Grom Mini-Ramp

4pm Grom Gap (12&under over the trash can)

6pm Sunrise / VOLCOM Real Street Best Trick

8pm Sunrise / SECTOR 9 ramp jam

1pm Beer Garden Opens



2:15 Matteo Qumento

4:14 Beau Crum and The Weighted Hands


3-4pm Love Chunk

5-6pm Go Get Gone

7-8pm Mommies Little Monsters

MOCA Theatre

SO! 1-2pm

Humidity 2-2:45

C4F 2:45-3:30

Jax Sk8 3:30-4:15

VEER! 4:15-6

8:30pm Closing Comments (Martin Ramos)

3rd AnnualGSD-Hemming 2014 is a wrap!






June 1, 2014

Summertime SUP’

Right now is the perfect time of the year to get out on the water and try out stand up paddleboarding. Most people are familiar with it these days or have at least seen somebody out in the ocean or creek, gliding across the water on a small miniature boat like craft. Its actually something I have done for the last few years on flat days when there is no surf and I want to be out on the water getting some exercise for my aging old man frame. Lately I have also been surfing on one a bit, an 8’10 Naish Mana to be exact, and its actually been kind of fun. Its sparked my interest in getting AJ from Cannibal Core-Vac (who has been building some of the best shortboards and hybrids for over 20 years) to build me one of his ultra light shred SUP’s that we also carry at the shop but that’s a whole nother story.
Come by Sunrise and demo/rent one of our paddleboards and see if its something your interested in. Currently we have SUP’s available from 8’0 to 11’6 from both of those companies mentioned above and even a couple others. We also have different shapes so that anybody at any level can give it a shot. If you are serious about buying a board through us we will charge you $25 a day and once you have worked with one of the knowledgeable staff members to decide which board to purchase we will subtract $50 off the cost of that board. If your not sure and not quite ready to commit you can still rent a stand up board for $50 a day and if you hold onto that receipt we will honor the $50 off when you decide to buy.
Below are some links to the websites of the SUP brands that we support! Come by the shop and learn more as well!




March 3, 2014

R.I.P. Paul Figura

The community in Jacksonville suffered a huge loss this past week. Award winning photographer, surfer, father and friend to many, Paul Figura passed away. Paul suffered a stroke on Tuesday February 18th and was taken to Baptist hospital in downtown Jacksonville where he remained until his passing on February 28th. According to updates on a website built for Paul and his recovery getwellPaul.com he passed peacefully in his sleep surrounded by his closest family members. Another thing that might help make the pain sting a little less is also knowing that on Paul’s last day he was able to get off his sedation somewhat and enjoy the company of his great family and friends. The site says that Paul was alert and paying attention the whole time that his family was there sharing all the messages people had sent supporting Paul, and the get well cards and it even said the doctors let them play some of his favorite “chill” music. To me it basically sounds like some of his last moments were surrounded with warmth, happiness, family and love. Hopefully we are all lucky enough to experience a little bit of that when it is our time to go.
I can’t say I was personally a close friend to Paul but between working at the shop, surfing and just being around the beaches I saw him quite often and I will say that he was always a very humble, very nice person who had zero ego. A good example of that being the fact that it was awhile before I even realized how respected,and good, of a photographer he really was. I mean honestly there are a lot of photographers in Jacksonville, its a big city, but Paul was in the elite and he never bragged about his accomplishments, he never acted above anybody else who enjoyed holding a camera. In fact he was always willing to offer advice and help out other up and coming photographers. In that type of profession that’s not always the case, it can be competitive. That also goes to show how much he loved what he did and to be honest I think that is more important then almost anything in this life, getting to do what you love. Paul did just that and spent his days on this earth smiling, having fun and most importantly living his life. If you can do anything to honor Paul its just that, find something you love, do it and spend the rest of your days living…
we will post any information on Paul’s funeral services and the paddle out that I’m sure will be organized by his surfing family sometime soon. Send your love and prayers out to Paul’s surviving family his son Nick, daughter Taylor and partner Nia. You should also go to his website, PaulFigura.com and admire some of his amazing work. Rest in peace Paul, you will be greatly missed down here. We were all lucky to have known you. –Garrett C.

January 12, 2014

Xcel wetsuits exclusive at the Rise

So if anybody out there has surfed the last couple days you know the cold water is here. We had mild winters the last 2 years, water temp wise, and it was looking to be the same this year as well until that ever so popular “arctic blast” rolled as far south as North FL “aka- south Georgia” The waters cold people, its just cold. Luckily for everyone in Jacksonville Sunrise has you covered on the legitimate high end, warm, quality fullsuits that nobody else in town has. That is correct, Sunrise is the only place in Jacksonville to find the latest and greatest wetsuits from Xcel and they are the leading wetsuit brand when it comes to insulation and functionality (that’s fancy lingo for saying they are really warm and stretchy) Need drylock booties and gloves as well as a polypro with hood attached? We got em’ and that combined with a new Revolt 3/2 or Infiniti 3/2 will have you warm and toasty throughout your whole session. Come by the shop and look at a new suit, if your size is out of stock we will custom order it for you and get it rush shipped. Watch this little Xcel clip below, it might not be as cold as surfing in Canada here but it damn sure is cold.







December 11, 2013

Team rider Pat Schaeffer kills Tampa Am 2013/ finishes 3rd

Jacksonville local, extremely humble dude, and sunrise team rider Pat Schaeffer placed 3rd in this past weekends Tampa Am skate event. For those of you who don’t know about SPOT and its skate events let me tell you that this is definitely the premiere amateur event in the entire world. Yes the world, not the country, not the lower hemisphere, not just this half of the globe. In fact I am willing to go out on a limb and say the biggest amateur skate event in the universe, not just the milky way, earth and Uranus, the whole universe- black holes, other galaxy’s and all. Ok, I took that one a little to far, beat the proverbial horse so to speak, but i’m serious and one look at the roster is basically a who’s who in the future of professional skateboarding. Pat finished well last year (basically if you finish in the top 10 you are a hero) but upped his steez this year to make it to the podium which is 3rd and better. Its safe to say that Sunrise and the whole collective of Jacksonville skaters is super proud of Pat and his accomplishments and I can honestly say this is one of the most grateful, nice dudes that is out their playing with a wooden plank on wheels.I’m sure all of Pats other sponsors, DC shoes, DGK, Venture trucks, Gold wheels, and Diamond supply are just as proud as we are! Keep it up Pat, I think its safe to say you keep doing what your doing and your future will be bright. Congrats from your Sunrise fam’ watch the video below to see the highlights from the final day. Pat is the one with the black and white DC shirt on the podium at the end.

November 27, 2013

2 Shapers, some coldies and a bartender in a bathing suit

This is a cool little video from the interview between shapers Mayhem and Darren Handley (DHD). Both of these guys are legendary shapers who have built boards for the worlds best surfers at two of the worlds best waves- Lowers and Snapper. It has some good turns and a good explanation of why you can never replicate a magic board, its all about the wood people! Good on Zander and the Surfing magazine guys for their latest issue which features a solid look into what all the pros are riding. Come into Sunrise and check out our full line of ..Lost surfboards and the DHD’s we have in stock. I personally have a Mayhem Taj Burrow Beach Buggy and I must say it is probably one of the top 3 boards I have ridden in my 27 years of flailing in the ocean.



November 4, 2013

Triple Crown season has started!

The North Shore’s triple crown season has officially kicked off. They held the first few rounds of the event at Sunset beach HI a couple days ago. The event has been put on hold but should resume with a new swell today or tomorrow. I linked a little highlight clip of the first day below, its nice to see some solid waves being ridden in jerseys for a change. Ian Walsh has some inspiring rail work in this clip, i’m curious to know what kind of board he is on? Seeing some raw power and shifting lumpy masses of waves gets the blood pumping and warms us up for the super bowl pinnacle of the season; The Pipe Masters! (like how I capitalized that and threw down an exclamation) Anyways tune into the event at the official Vans HIC Pro website or come watch the event on the big screen at the shop if its running during regular hours.

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October 7, 2013

John John for President? “& Again” blows minds

Thank god for John Florence, I must say that I think his latest clip officially puts him at the top of the heap as king of all web clips. Until recently that title couldn’t have rested with any other then king Dane but lately the great venturan free surfer has completely dropped the ball. Its safe to say after seeing his 2 wildcard appearances in the last 2 events, that Dane probably isn’t spending enough time in the water these days. Well luckily for all of us JJF is, and let me tell you the cinematic proof from these such surfs is just mind boggling. We have seen “free to roam’, “begin again” and now “& again” all 3 released within a year (and lets not forget the signature film he made in between “Done”) Lets also not forget that this is a world tour surfer, somebody who makes his living competing not making movie clips, so technically this is a side gig for John. Scary. The turns around the 2 minute mark to about 2:20 are as good as any in the biz. In fact he looks so comfortable on rail, his boards so responsive, that I don’t think we can fully appreciate the face work he is doing without slow-mo. This guy is the future of surfing,hands down, and I hate to say it but I think the future is here and i’m just an old man watching. Sit back and enjoy what is easily the best web clip of the year.

September 9, 2013

Lowers is around the corner! Here’s something to get you warmed up….

So the Hurley Lowers pro waiting period starts on the 15th of September. As you all know, or might not, this is hands down the most high performance, innovative, exciting (with the exception of Tahiti, Chopes and Pipe) event of the year. If you have ever been to Southern California and had a chance to surf lowers then you know it is absolutely the most surfer friendly, rippable wall of water in the land. You can put every ounce of push into your turns or airs and the wave is like a soft welcoming pillow that slightly pushes back just enough to keep you going. Mix that with 3 dozen or so of the best international surfers and you have quite a show. Here’s a link to the event below and I also through in a recent video of Lowers to get you stoked. I’d make note of how Kolohe surfs in this video, I don’t  think he has done well here the last 2 years and its his backyard so I believe he’s hungry for a good finish this year. He will be on my fantasy team for sure so hopefully I didn’t just jinx him.







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